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For the blog by Yoani S閱hez, see Generaci楂� Y.
Generation Y is a cohort which consists of those people born from 1979 to 1995*[1]. Generation Y consists primarily of the offspring of the Generation Jones, Baby Boomers, and Generation X cohorts.[1][2]
Its name is controversial and is similar to other generational titles such as Millennials (born 1982 to 2001)[3] and Echo Boomers.
As a generation is defined not by formal process but rather by demographers, the media, popular culture, market researchers and members of the generation itself, there is no precise consensus as to which birth years constitute any generation.
In many rich countries, the 1980s and 1990s were a period of rapidly falling birth rates. In Southern Europe and Japan, and less markedly in Northern and Eastern Europe, Generation Y is dramatically smaller than any of its predecessors, and its childhood years tended to be marked by small families, both immediate and extended, small classes at school and school closures. In the Soviet Union during the 1980s, there was a "baby boom echo" similar to that in the United States, and Generation Y there is relatively large; however, birth rates decreased dramatically in the 1990s to extremely low levels. This meant a lot of individual attention from parents in a period in which society was becoming intrinsically more risk averse.[citation needed]
The child poverty rate was still relatively high in many Western countries throughout the 1980s and '90s.[4]
The increasing stratification of wealth in many societies has led to an increase in the societal differences between poor and rich members of this generation. Although many middle class and wealthier families arrange many extra-curricular activities for their children, less affluent families cannot afford such extras, increasing the pressure on their own children. Since much of the generational character is tied to the prevalence of "extracurriculars" and relatively expensive technologies such as computers, some feel that the description of the generation only applies to wealthy members or at least the broadly middle class.[citation needed]
In Eastern Europe, Generation Y is the first generation without mature memories of communism or dictatorial rule. In newly rich countries such as South Korea or Greece, Generation Y has known nothing but developed world standards of living, while their grandparents often grew up in developing world conditions, causing considerable social changes and inter-generational difficulties as the young reject many traditional ways of life.
Generation Y was the first generation in countries like India and China to experience modern western amenities on a wide scale due to the liberalization of their economies.
Contents
1 Generation Y Psychographics
2 Controversy: Attempts to Name and Demarcate Generation Y
2.1 Howe and Strauss: "The Millennials"
2.2 Echo Boomers
3 Junco and Mastrodicasa: Research on "The Net.Generation"
3.1 Instant Messaging (IM)
3.2 Multitasking and Academics
3.3 Information Streaming
3.4 Blogs
3.5 File Sharing
3.6 Facebook
4 Trophy Kids
4.1 Millennials and Multiculturalism
5 See also
6 External links
6.1 International
7 References
//
Generation Y Psychographics
To understand Gen Y mindsets [5], you need to understand the time in which they were born (arguably 1980-1999). Gen Y came of age during an unprecedented time of growth in America[6] (late 1990s), when technology was rapidly growing in investability and popularity (think dot com bubble). The environment in which they grew up expected more of them. They needed to be faster and more efficient (with the advent of better technology), smarter (increase in college enrollment), and available (40-60 hour work weeks) than Boomers and Gen X. Therefore some of the defining characteristics of Gen Y are tech-savviness, family-centric, achievement-oriented, team-oriented and attention-craving. [7]
Controversy: Attempts to Name and Demarcate Generation Y
The term Generation Y first appeared in an August 1993 Ad Age editorial to describe those teenagers born between 1974 and 1980 (now usually considered a part of Generation X). [8] The scope of the term has changed greatly since then to include, in many cases, anyone born as late as 2001. There is no precise definition of years.
Use of the term Generation Y (often shortened to Gen Y) to describe any cohort of individuals is controversial for a variety of reasons. "Generation Y" alludes to a succession from "Generation X", a term which was originally coined as a pejorative label. In this sense, the use of Gen Y as a term only denotes "after Gen X" and fails to capture the cohort's unique social, political, and cultural experience. In addition, some members of this demographic group find it...(and so on)

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